Globus — Christmas Campaign

Creating a cohesive Christmas campaign for Swiss department store Globus became an exploration of the magic of the season in every detail. In collaboration with artist Constantin Prozorov, striking collage key visuals told an enchanted story through the metaphor of a train journey — traveling through snow-covered Alpine landscapes, with magical discoveries waiting at every stop. To showcase Globus products in an elevated and desirable way, a series of tailored shooting concepts was developed across key departments, including men's and women's fashion, accessories, and home goods. Each concept was designed to reinforce the premium quality and appeal of the products. The Globus magazines were transformed into a cohesive storytelling journey, where each stop unveiled a new department — turning every page into a memorable experience rather than a simple read. Activations extended far beyond the store itself, bringing the journey into the heart of the city and inviting audiences to engage at every step.